What Salespeople Wish Product Marketers Knew About Sales Enablement

​Every sales enablement asset out there is built by marketers. Then it reaches the field, and what sales actually needs turns out to be far from what marketing shipped. Nobody is wrong here. We call the sales team the PMM's first customer, but we rarely ask them what they really want.

​This session flips the mic. Two leaders from the revenue side of the table tell product marketers exactly what works in a live deal, what gets quietly ignored, and how to fix the gap.

​You'll walk away knowing:

• ​What sales teams actually need from PMMs, straight from sales leadership

• ​How to produce enablement work that sellers genuinely use, not 20-page battlecards that gather dust

• ​How to build continuous enablement that stays ahead of the product without burning out

• ​How to prove PMM impact to leadership and build a value case for your own growth

• ​Where enablement is headed next: AI chatbots, micro-apps, and living assets instead of static decks

​Women in Product Marketing (WIPM) is a global community of product marketers learning from each other through candid sessions like this one. Register, bring your messiest enablement question, and come fix the gap with us.