

Talent Engine: Employment Branding in the AI Era
Building an Employment Brand That Attracts Top Talent
As a startup, your employment brand can be just as important as your product brand.
How founders can effectively communicate mission, culture, growth opportunity, and vision to attract candidates.
Common employment branding mistakes that make hiring more difficult.
About the Hosts
Ascentria Search Partners is an Official Evolution Accelerator Program Partner, supporting founders and portfolio companies with executive search, talent strategy, and organizational growth. The firm takes a relationship-driven, consultative approach to building leadership teams and making better long-term hiring decisions.
Ken Schmitt, Partner & Co-Founder, brings nearly 30 years of executive search and recruiting experience. He advises founders and business leaders on leadership hiring, organizational structure, succession planning, and talent strategy. Ken is also an author, speaker, podcast host, and publisher of the Hiring Matters newsletter.
Seann Richardson, Partner & Co-Founder, has more than 25 years of executive and professional recruiting experience, supported by an early career in finance and operations. Her analytical, people-first approach helps companies connect hiring decisions with culture, business strategy, and sustainable growth.