GTM in the AI Era with Primary & LocalGlobe
The London edition of our oversubscribed San Francisco session, where founders, operators, & buyers get candid on what's actually working in the AI-era of go-to-market.
SaaS-age GTM playbooks are dead. Winning now takes a total rewiring of how companies sell - a new stack, a new motion, and a different kind of team.
This is a transatlantic collaboration between Primary & LocalGlobe.
We'll be joined by speakers at the cutting-edge of this transformation including:
Ellen McCormack (Head of EMEA Sales @ Clay)
Tuomo Riekki (Co-founder & CEO @ Zero)
Jonny Marriott (GTM @ Pit)
Cassie Young (GP @ Primary Venture Partners)
Over breakfast, we'll get into the things teams are wrestling with right now:
Treating GTM like a product - fast iterations, operational sprints, and why competitive advantages erode faster than ever in the AI era
PLG vs. Enterprise - finding champions, avoiding the AI-governance trap, and how 6-7 figures area actually done.
Hiring for AI-native GTM teams - doing more with less, "full stack" GTM teams, and what to screen for when SaaS playbooks don't transfer.
GTM engineering - what the new the stack looks like - from CRMs, to enrichment, outreach, and more.
Space is limited to 35 founders and operators to ensure a more curated experience.
Agenda (July 16th)
8:30-9am: Arrival/Breakfast
9-9:10: GTM Trend Overview
9:10-9:45: Panel + Q&A
9:45-10:10: GTM Circles
10:10-10:30: Wrap-up
Primary is a $1.6B AUM early-stage venture capital firm based in New York that has backed category-defining companies like Chief, Alma, K Health, Alloy, Dandy, Etched, and Vestwell. This program will be the firm's first event in the UK and will be led by General Partner Cassie Young. Prior to joining Primary in 2020, Cassie spent 15 years in GTM operating roles, most recently as CRO at Sailthru through its PE exit, and at Marigold, where she oversaw a $200M+ martech roll-up.
LocalGlobe is a pre-seed and seed fund backing Europe’s most ambitious founders from day one. A trusted long-term partner to entrepreneurs, LocalGlobe is EMEA’s number one seed investor in unicorns, with early investments including Perk, Melio, Tide, Cleo, Faculty and Mistral AI.