​This winter, IxDF Edmonton presents a series of advanced online sessions led by expert practitioners in UX, product, and design leadership. Each event is designed to dig deep into a focused topic, with space for open conversation and community learning.

​The December edition will be a 45-minute talk followed by a 15-minute Q&A on the topic:

​“Leading as a Principal Designer: A Case Study in Design Systems”

​This talk will explore senior design leadership through the lens of a real-world case study: building a design system from the ground up. The focus will be less about the technical aspects and more on the leadership perspective—strategic thinking, decision-making, and the principal designer’s role in driving vision and influencing teams. It’s designed to provide attendees with practical insights into balancing strategic goals with organizational needs, using the design system project as a framework to unpack these leadership principles.

​

​🎙️ About the Speaker

​Hameda Yeung

​IxDF Canada Co-Lead
Principal Product Designer, @mParticle by Rokt

​With a rich professional journey spanning over 20 years, Hameda has honed her expertise in the diverse realms of SaaS, e-commerce, travel-tech, big data, machine learning & AI, agency, and enterprise environments. As a dedicated UX hiring manager for over 8 years, she had the privilege of shaping exceptional teams in both agency and client-side settings.

​

​​📌 Thinking of joining IxDF to kick off your design learning journey?

​​​Use our referral link to get 25% off your annual membership (or 3 months free).

​​​By signing up, you’ll become part of the global IxDF platform and support our local IxDF Edmonton chapter, which you can join once your account is set up.