The Rival 50 2026: Launch Party
Come hang with fellow challenger marketers, and get a sneak peek at the world's top 50 challenger brands for 2026, 24 hours before we reveal them at Web Summit.
This is the second annual Rival 50 - our index ranking the top 50 challenger brands in the world, built in partnership with Imperial College. It's also a chance to spend the evening with the people building challenger brands day to day - a room full of fellow challenger marketers, swapping notes and making connections.
The list officially goes live on stage at Web Summit on November 11th. The night before, we're sharing it with our community in London first - embargoed, in the room, before anyone else sees it.
This year we reviewed over 2,000 brands to get to the final 50, and the results threw up some genuinely surprising calls. Join us for:
The list, revealed live: we'll present the full Rival 50
The findings and the key takeaways: what the data tells us about how challenger brands are winning right now
Deep dives on some of the most interesting brands that made the cut
How we built it: a look at how we used Rival Intelligence to build what we believe is the world's largest database of challenger brands
An open debate: we'll put the list to the room: who's missing, who shouldn't be there. Your votes help shape the brands to watch for 2027
A live panel interview with CMOs from brands on the list
Drinks, food and good company included - plenty of time built in to meet other challenger marketers in the room. Space is limited so RSVP to reserve your spot!