

The Gravitational Growth Workshop
The Gravitational Growth Workshop
The new client acquisition model for online coaches who are done with cold DMs, sales calls and the endless chase.
A few weeks ago Dan closed his 7 figure coaching business!
Not because it failed...
But because after scaling the business to seven figures with a team of 20+ and after working with 1000+ coaches across every niche, every model, every level of revenue, he realised something he couldn't unsee:
The model most coaches are following isn't just hard. It's structurally broken.
It requires more cold DMs. More outbound. More sales calls. More content. More funnels. More team. More hours.
And despite all that effort, most coaches are still stuck in the same place;
Lumpy, unpredictable revenue
Burned out from the constant chase
Working more hours than when they started
Trapped in feast-or-famine cycles
Selling all the time instead of doing the work they love
So... we burned down the old model to the ground and started rebuilding from scratch!
This workshop is the first time we're walking through what we found.
The shift we'll cover
Sales calls aren't a tool. They're an architecture. Once you accept them as the way you grow, your whole business shapes itself around them. Your marketing exists to fill a calendar. Your content drives applications. Your delivery shrinks to fit one-to-ones. The real cost isn't the hour on the call. It's everything you're not doing instead.
Gravitational Marketing is the alternative. A way of building a business that pulls clients toward you rather than pushing you out to chase them. We'll walk through what it is, why it works and the three components that make it run.
What we'll cover
Why most coaching businesses never escape the "operator trap" and the structural reason hustle never gets you out
The hidden cost of scaling through outbound, sales calls, and constant content production
How to build a business that pulls clients toward you instead of chasing them down with DMs and discovery calls
The new way coaches are landing high-ticket clients without sales calls, pitch decks, or pressure
The delivery model that lets you serve more clients in fewer hours without burning out or building a 25-person team
Why calm businesses outperform chaotic ones and why this isn't a hustle problem, it's a model problem
Who is this for
This workshop is for you if:
You already know how to help people get results
You're tired of chasing clients and spending endless hours on sales calls
You want authority-driven growth, not hustle-driven growth
You're done with fake urgency and bro-marketing playbooks
You want a calmer, more scalable business
You can feel the current model is broken even if you can't name why
This workshop isn't for you if:
You're looking for tactics, hacks, or a quick-fix funnel
You want to build a 50-person agency
You don't already have a coaching offer that helps people
You're not willing to think differently about how your business is built
Who we are
Dan scaled his coaching business, Fortis, to seven figures with a team of 20+ before closing it in 2026 to build something better. Along the way, he worked directly with over 1,000 coaches scaling theirs.
Fleur spent her career inside the defence and tech sectors running multi-billion-pound programmes at Lockheed Martin and BAE Systems, where she learned that the businesses that compound are the ones with the cleanest underlying architecture. She brings that same structural lens to coaching businesses now.
One more thing
This is the first time we're walking through our proprietary Gravitational Model in one sitting, so we're keeping this workshop live, intimate and founder-focused which unfortunately means there are no replays available.
Don't miss the chance to join us live!