The Craft of the Edit: A Round-table with Shamir Allibhai (Eddie AI)
Video editing looks effortless — until you try it. I find it genuinely hard, and I have real admiration for people who've mastered it: the ones who see a story where the rest of us see six hours of messy footage. This session is my excuse to understand that craft better — and you're invited to grill the guest alongside me.
Please join me — Yusuf Goolamabbas, Chief Knowledge Officer at Animoca Brands — for a virtual conversation via Google Meet with Shamir Allibhai.
About the guest
Shamir is a filmmaker turned Product Manager at Meta on video/AI infrastructure, and currently CEO/co-founder of Eddie AI — an AI-powered assistant editor built for professional video editors, used by tens of thousands of professionals.
Eddie AI won Best of Show at NAB 2026 and Best Post-Production Technology at Cine Gear Expo 2026 as well as Best of Show at IBC 2026 and is backed by Ashton Kutcher's Sound Ventures and Google's Gradient Ventures.What we'll talk about
The career: filmmaking, product work at Meta, repeat founding — and what each taught him about how video gets made
The customer lens: what he hears from professional editors using AI tools in real pipelines — what's working, what's hype
The craft: why editing is so hard to master, and where AI genuinely helps versus gets in the way
Questions we might get into (bring your own)
What separates a competent editor from a great one?
Why does a great edit feel invisible — and why is making one so brutal?
What did making films teach you about storytelling that Meta didn't — and vice versa?
What do professional editors complain about most — and are AI tools actually solving it, or adding noise?
What's the most common failure mode when AI enters a real edit bay?
What does a repeat founder do differently the second time around?
Where does generative material belong in professional delivery specs — and where does it never belong?
Context: where Eddie AI is today
Eddie recently shipped its broadest set of changes since v3, worth knowing before the session:
An MCP server that lets Claude and ChatGPT drive an edit end-to-end — transcripts to NLE export
Pay-as-you-go credits replacing subscriptions
A native iPhone app for reviewing cuts on the go
Generative music, voiceover, and b-roll — plenty to interrogate, including where generative material fits in broadcast delivery specs
Team features aimed at broadcast and agency post: shared workspaces, frame-accurate comments, Slack/Teams integrations, SSO, and storage hooks for Drive, Dropbox, Frame.io, iconik, and LucidLink
The blog post below has the various details of feature updates in version 4 and also has 2 embedded Youtube videos including one with Youtuber Jordan Orme [1.1M subscribers] demoing Eddie's features to other professional video editors
https://www.heyeddie.ai/blog/eddie-v4
Worth reading beforehand
The Eddie team also publishes The Rough Cut, a Substack newsletter about the mavericks who shaped the video production industry and pulled it into the future — good background for this conversation.
Format
A round-table conversation, not a webinar — everyone engages Shamir directly. Come with questions, or drop them to me beforehand if you'd like them teed up. The Google Meet link is provided on registration.
Local times
All on Tuesday, Sep 22 except Los Angeles (Mon, Sep 21): Hong Kong / Singapore 12:00 PM - Sydney 2:00 PM - India 9:30 AM - London 5:00 AM - New York 12:00 AM - Los Angeles 9:00 PM.
If the hour is unkind to your time zone, the recording has you covered.
Recording
The conversation will be recorded and made available later via the archive of recordings of my previous conversations.