The Purpose-Driven Brand: From Sustainable Ideas to Global Impact
📍Washington, DC | In Conversation with Seth Goldman 🚨
Join Building A Better Brand® for an intimate Fireside Chat + Live Podcast Recording at WeWork DC featuring Seth Goldman, the visionary Co-Founder behind iconic, mission-driven brands like Honest Tea, PLNT Burger, and JUST ICE TEA.
This isn't just a conversation—it’s an exclusive masterclass on scaling mission-driven concepts from initial idea to global market impact. We will explore the strategic decisions, sustainable practices, and long-term vision required to build brands that change industries.
🥂 Afterward, stick around for a champagne toast and networking reception with fellow founders, entrepreneurs, and sustainability advocates. You'll also enjoy complimentary JUST ICE TEA products and meet the JUST ICE TEA Marketing Team to learn more about the brand's community impact, and hear more insights on building purpose-driven products.
Featuring Seth Goldman, Co-founder of Honest Tea and Chairman of the Mission Guardians for Tony’s Chocolonely, we’ll dive deep into:
Global Scaling: The journey of building Honest Tea and selling it to Coca-Cola, and the strategic decisions required to create lasting market impact across diverse industries.
Mission as a Moat: How centering a brand around Fair Trade, organic ingredients, and exploitation-free supply chains drives both profit and purpose.
The Power of the Pivot: Moving from one iconic brand to launching the next with JUST ICE TEA, leveraging key partnerships, and building a passionate, mission-aligned team from the ground up.
The Next Chapter of Impact: Seth's role on the board of Beyond Meat and as Chair of the Mission Guardians for Tony’s Chocolonely, and the future of sustainable, plant-based, and ethical business.
Doors Open: 6pm
Talk Begins: 6:45pm
Champagne Reception: 7:30pm
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Please Note: Entrance of confirmed RSVPs will be granted on a first-come, first-served basis, and once capacity is reached, additional guests will not be permitted. We strongly encourage you to arrive early to secure your seat.
Each registration is valid for one individual only. Duplicate submissions under the same name will be counted once. If you wish to bring additional guests, each must complete their own registration form using their full name.