A Conversation on How Resale Shoppers Mirror Fast Fashion Habits, with Meital Peleg Mizrachi
This session is part of La Positive Society, a community for people working on transparency, impact, and circularity inside fashion and luxury brands.
A place for real talk, real support, and real connection.
For our very first session, we’re welcoming Meital Peleg Mizrachi, PhD, whose recent Nature Scientific Reports paper explores consumer behavior in resale and reveals how secondhand shopping can unintentionally mirror fast fashion habits.
What We’ll Explore
This conversation will unpack insights from the 2025 Scientific Reports study which analyzed secondhand shopping behavior across 1,009 U.S. consumers.
Together, we’ll dive into:
Why secondhand shoppers often buy more, not less
How resale can unintentionally mirror fast fashion patterns
Why sustainability knowledge doesn’t guarantee sustainable action
How rebound effects and moral licensing show up in resale
What this means for brands building resale, repair, or circular programs
What would it take for resale to truly deliver environmental benefits?
This is the kind of conversation La Positive Society was created for: honest, curious, and collaborative.
Format
15 min - Presentation. Dr. Peleg Mizrachi breaks down her research and key takeaways for fashion teams.
15 min - Structured Q&A. Ask clarifying questions and dig deeper into the findings.
30 min - Open Discussion + Introductions. Meet other members, share what’s top of mind, and connect with peers navigating the same challenges.
Who This Is For
Members of La Positive Society and anyone working on traceability, materials, impact, circularity, or transparency at fashion or consumer brands.
To join our community, you may apply here: https://lapositivesociety.club/
Note: This isn’t a webinar. It’s a live, safe, welcoming space to learn and connect with people who get it.