The Provocation Session #6 | Luxury vs Performance
Provocation Session #6
Mark Pepperell is Head of Merchandise & Licensing at Alpine F1. His career spans 24 years at adidas, New Era Cap, material innovator D3O, and Triumph Motorcycles, where he drove £5 million in year-on-year growth. He took adidas Rugby from third place to market leader, built the lightest rugby jersey ever made for a World Cup winning All Blacks team, and worked with the IRB to change the laws of the game through footwear innovation.
Now at Alpine, he's at the sharp end of F1 sponsorship's evolution, from Gucci's incoming title partnership to Hawkstone's grassroots, farm to paddock deal. At our next Provocation Session, Mark joins us to unpack how sponsorship in F1 has changed and what it takes to build a brand under that spotlight.
The Provocation Sessions are an evening built for people working in creative, brand, marketing and advertising to come together for real conversations. Hosted by Jeremy Blake, from Reality Training. No panels full of buzzwords, no sales pitches, just honest discussions with people shaping the industry.
Over the last two years, we’ve welcomed guests from global brands including Nissan, Santander, Saga and More. Most recently, we hosted Darren Cox, ex-Global Marketing Director at Nissan and creator of GT Academy.
As the sessions continue to grow, we’re bringing more of the verity from around the UK to the conversation, exploring the crossover between culture, creativity and technology.
The sessions are intentionally small to keep the atmosphere relaxed, open and conversational. Whether you’re looking to learn, meet like-minded people, or simply hear a different perspective from others in the industry, The Provocation Sessions are built to do exactly that.
We’re also proud to support Young Epilepsy as our charity partner. Young Epilepsy works to improve the lives of children and young people living with epilepsy through research, education, support and advocacy helping create a future where every young person can thrive.
All ticket sales will be donated to Young Epilepsy.
What your ticket includes:
• Entry to Session #6
• Welcome drink on arrival
• 100% of the proceeds donated to our friends at Young Epilepsy