Customer Stories at Scale with Rob Ayre: One Person, Agentic Workflows, Real Takeaways

​Every org wants more customer stories and proof; most customer marketing teams are tiny and expected to run like a full program. AI made the noise worse (“five agents,” ten chats, no memory). I’ll show what actually works at Zapier as a team of one: one orchestrator, repeatable workflows, and tools wired so advocacy doesn’t reset every Monday. Practitioner session — what’s real vs. packaging, plus something attendees can use the same week.

What attendees will leave with:

1. Honest mental model
2. A program shape they can copy
3. How to connect AI to real systems
4. A starter kit to use Monday
5. A clearer AI strategy for their team