

The Blind Spot: Why Law Firms Struggle to Convert Revenue into Cash
Featured Panelists
Gwen Hess, Director of Financial Systems, Billing and Collections, Gordon Rees Scully Mansukhani, LLP
Christine Purgason, Director of Revenue, Williams Mullen
Luther Allin, Director of Information Systems & Technology, Miller Martin
Many firms are generating record revenue while still facing pressure on cash flow, realization, and working capital.
The challenge isn't generating more revenue—it's converting completed work into collected cash efficiently and consistently.
Join Gwen Hess, Christine Purgason, and Luther Allin for a candid discussion, hosted by Zebraworks CEO Bill Bice and CRO Ken Bassham, on operational bottlenecks, billing delays, collection challenges, and process breakdowns that slow revenue conversion and leave working capital trapped within the firm.
Drawing on perspectives from finance, revenue, and technology leadership, this session will explore how firms are improving visibility, accelerating cash flow, reducing write-offs, and driving better financial performance without simply adding more headcount.
Hosted in the Zebraworks Exceptions Lab.