2025 Women's Entrepreneurship Day Celebration

​Women’s Entrepreneurship Day Organization Presents:

​Thriving as a Startup Amid an Increasingly Divided World
Sponsored by Perkins Coie

​In celebration of Women’s Entrepreneurship Day, entrepreneurs, executives, and investors are invited to join communications strategist Heather Wilson, Founder & CEO of Lyseon Group, for a fireside chat moderated by Valeska Pederson Hintz, Emerging Company & Venture Capital Partner at Perkins Coie. Recognized by PRWeek as a 2025 Woman of Distinction and by PR News as a Top Woman in PR, Heather brings 25+ years in crisis, litigation, and reputation management. She has led crisis and strategic communications at top firms, advising startups, Fortune 500 companies, entertainment studios and public figures through high-stakes reputation challenges. This discussion will explore how leaders can communicate strategically during high-attention moments to protect momentum, earn stakeholder trust, stay focused on building, and amplify their message.

​Schedule

​Check-in: 4:30–5:30 pm
Fireside Chat: 5:30–6:30 pm
Cocktails & Hors d’Oeuvres: 6:30–7:30 pm