Building Q1 Momentum: Creative, Acquisition, and LTV

​Q1 does not have to be a slow quarter. In this session, we will show you how to turn your Black Friday peak into sustained growth through January and February. You will get a clear, step-by-step plan that combines creative, account structure, and retention levers to keep MER and revenue healthy.

​Across two focused presentations, Nathan will cover the acquisition and offer side, then Angus from MKTG Emails will break down the exact plays to convert BFCM buyers into high-LTV cohorts.

​What you will learn

• ​The first 30 days after BFCM: the actions that prevent the January dip

• ​How to stabilise MER without slashing spend

• ​Turning peak-season buyers into Q1 loyalists with email

• ​Creative and offer frameworks that work when discounts end

• ​Forecasting Q1 with realistic aMER curves and payback windows

• ​The operating cadence for weeks 1–6 to maintain momentum

​Who should attend

​Heads of marketing, heads of eCommerce, founders, CMOs, growth leads and retention managers who want an executable Q1 plan, not theory.

​Format

• ​Date: Friday 12th December

• ​Time: 12:30pm

• ​Location: 81 Green St, Cremorne VIC

• ​Speakers: Nathan Perdriau, Head of Strategy at Blue Sense, and Angus Cowan, Founder of MKTG Emails

• ​Includes live Q&A and a downloadable Q1 playbook checklist

​Outcomes

​Walk away with a ready-to-use Q1 blueprint, and a set of retention and creative templates you can implement the next day.