Brand, Translated for the Boardroom: A masterclass in making the case that gets funded
Every marketer has lost a budget battle they should have won. Not because the brand work wasn't working, but because it wasn't being presented in a language the finance team trusts.
On June 10th, we're putting both sides of the boardroom table together. Marketing effectiveness expert James Hurman is joined by Caitlin Choate, CMO at Boatsetter, and Zachary Faerber, Boatsetter's VP of Finance — two leaders who navigate this exact conversation together, every budget cycle.
You'll leave with:
The language and framing for talking about brand in a way finance understands.
Key research, benchmarks, and ROI logic that help make the case for brand.
A one-page brand investment plan template, ready to take into your next budget meeting.
This session comes straight from our new Tracksuit University course on making the boardroom case for brand. It’s just a taste of what the full curriculum has to offer!
We will email all attendees the full recording of this event for those unable to make the live session.