Pathway Roundtable Series: Building a Brand that Speaks Before You Do

​Before someone reads your mission statement or compares your features, they've already formed an impression. Does your brand feel innovative or familiar? Premium or accessible? Human or corporate?

​Those reactions feel subjective, but they aren't accidental. Colour, typography, imagery, composition and even empty space are all communicating, and together they create a mood that shapes how people judge your value and credibility.

​This interactive session moves past "what does my brand say?" to a more useful question: how do I want my brand to make people feel?

​You'll work through:

• ​The emotions and qualities you want associated with your company

• ​How to translate those intentions into a visual language

• ​Whether your current brand is actually communicating that feeling

​Led by Agnes Pierscieniak of Crave Workshop, drawing on 20+ years in design, creative direction and brand strategy.

​The goal isn't to make your brand look better. It's to understand how design creates a feeling and how that feeling becomes part of why people remember, trust and choose you.

​Open to Pathway to Silicon Valley alumni.

​🗓 Thursday, October 29 · 9:00 – 10:00 AM PT