INVITE ONLY -- DevMarketing @ DeveloperWeek 2026
Packing the Developer Funnel Friday, February 20, 2026 · 9:00 AM – 12:00 PM (PT) San Jose Convention Center, CA
9:00 AM - 9:30 AM | Welcome + Networking (Breakfast)
9:30 AM - 10:20 AM | Panel 1: Low Cost Marketing, Big Time Impact Economic uncertainty always leads to tighter marketing budgets. While budget cuts may limit the marketing team’s opportunities, the most creative marketers thrive in such environments, often getting back to “the basics” to focus on delivering high impact messaging and experiences that help bring the company back in the black. Our panel of experienced professionals will share their success stories and best practices to inspire you to keep your head high through tough times and find creative ways to continue driving business results.
1. Greg Leffler, Director of Developer Evangelism @ Splunk, a Cisco Company
2. Yolande Poirier, Senior Manager, Developer Community @ Neo4j
3. Hugo Guerrero, Head of Techincal Marketing @ Kong
4. Ivar Grimstad, Jakarta EE Developer Advocate @ Eclipse Foundation
Moderator: Stephen Chin, VP of Developer Relations @ Neo4j
10:20 AM - 10:30 AM | Break
10:30 AM - 11:20 AM | Panel 2: Signals and Scoring: How to Measure Funnel Progress and Success How do you know when your marketing is actually working (aside from just looking at the bottom line)? How do the white papers, documentation, events, advertising, and other experiences your team produces contribute to pushing a developer closer to a conversion? And how does measuring developer activity differ from targeting any other audience? Our panel of veteran professionals will share their experiences building successful marketing pipelines to drive developer audiences toward effective action, leaving you with ideas to optimize your upstream activities to improve downstream results.
1. James Le, Head of Developer Experience @ Twelve Labs
2. Rinita Datta, Director of Product Marketing @ Splunk
3 Knut Melvaer, Principal Developer Marketing Manager @ Sanity.io
4. Ivan Tarin, Technical Product Marketing @ SUSE
Moderator: Fiona Whittington, Director, Developer Relations @ CodePath
11:30 AM - 12:00 PM | Expo Tour + Networking