Digital marketing for non-digital companies
MARKETING OFFSITE (2)
**Please note new start time of 9.00am for the morning session**
Morning session (9.00 am - 12.30 pm)
Digital marketing for non-digital companies.
In this highly practical workshop dedicated to hardware and specialised manufacturing companies, we cover:
(1) Defining digital marketing: channels and tools
(2) Identifying your growth goals (an exercise)
(3) Introducing your funnel
(4) Building your presence online
(5) Outbound tools and techniques
(6) Inbound tools and techniques
(7) Metrics and measurement.
Lead: Judit Maireder is an entrepreneur, digital strategist, business advisor, board member. She is the founder of Y brand, a consulting agency creating purpose-driven business strategies, brand concepts and storytelling for non-software companies. Judit is Beachhead Advisor at New Zealand Trade and Enterprise, supporting and guiding businesses with their digital transformation.
Details: 1 November, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies.
This session will be followed by lunch.
Afternoon (1.00 pm - 5.00 pm)
Marketing Jam: Six marketing leaders sharing six cases on disruptive digital marketing.
The shiniest tools in the box: Hear about unorthodox case studies of marketing interventions that have delivered compelling growth, from some of New Zealand's top tech marketing leaders.
Hosted by Movac Operating Partner Serge van Dam.
Please register separately clicking here.
Details: 1 November, in person, The Maritime Room, Princes Wharf, Auckland.
This session is part of the Movac Sales and Marketing Chapter. Full line up, and registration details: The 2023 Sales & Marketing Chapter | Movac | Venture Capital
