Member Series: Crafting a Story-First Brand

​Join TARRA's Marketing Specialist, Zoe Yohn, for an in-depth conversation surrounding marketing in the new world.

​Crafting a Story-First Brand: Narrative Messaging That Moves People

​In a world overwhelmed by content, the brands that rise are the ones that feel like something. Join brand strategist, cultural curator, and writer Zoe Yohn for an intimate, story-driven workshop on building a brand with depth, clarity, and soul.

​This session blends literary sensibility with strategic rigor—helping you articulate the emotional heartbeat of your brand, craft a voice that resonates, and communicate who you are in a way that attracts the right people.

​Whether you’re a founder, creative, consultant, or early-stage storyteller, you’ll leave with a refreshed brand narrative, sharper messaging, and a deeper understanding of how to translate your lived experience, values, and point of view into powerful, conversion-driving storytelling.