Using social media to unlock your marketing career in Finland
It’s 2026 & Social Media is no longer optional for marketers.
If you're an aspiring marketer, a professional transitioning into marketing, a marketing student or someone looking to grow within the Finnish job market, this session is designed for you.
Join us for a panel discussion with Angela Werner, Lidiia Salo, and Laura Lepeska who bring real-world experience from marketing, hiring ecosystems, and personal branding in Finland - not only theory, but insights shaped by doing the work. Let’s have a practical, insight-driven discussion on how to use social media strategically to unlock marketing career opportunities in Finland.
We’ll explore:
• How to use social media to strengthen job applications and stand out to recruiters
• Understanding and tapping into the hidden job market in Finland
• How to start building a personal brand for the first time, even if you have never posted before
• How to identify scam job opportunities and protect professional presence
• Practical ways that international professionals can position themselves in Finland’s marketing ecosystem and much more!
📅 February 25, 2026
⏰ 17:30 - 19:30
📍 E28 Community (www.e28.fi)
Seats are limited. Book your spot now!
About our speakers:
Angela Werner is a marketing and communications professional working in deep tech, currently at Flow Computing. Her background spans content strategy, social media growth, campaign execution, and marketing strategy ownership, with experience in both specialist and manager roles in B2B and technology-driven environments. Her Bachelor’s thesis focused on improving immigrant employment opportunities in SMEs in Helsinki, and she is currently studying in XAMK's Digital Marketing Management Master's program.
Lidiia Salo, founder of Get Hired in Finland, is a career coach and counselor with 10 years of experience in marketing in Finland and abroad. She helps experienced professionals turn their expertise into a strong personal brand that gets noticed and attracts better career offers. Having built her own career internationally, Lidiia knows how hard it is to show your true value in the Finnish job market. Her goal is to help experts speak clearly about their impact and land roles that truly match their dreams.
Laura Lepeska is an award-winning brand protection and intellectual property expert with nearly 15 years of experience safeguarding some of the world’s most recognisable brands, including Angry Birds and Daniel Wellington. Known as “The Guardian Angel,” Laura specializes in reclaiming market share and protecting brand equity for everyone from agile startups to global organisations.
A global leader in her field, Laura co-authored the first-ever international brand protection guidelines (ISO/TS 22386:2024). For those entering the marketing world, she provides a unique perspective on how to build resilient brands that can withstand the global counterfeit and scam economy.
Based in Finland, Laura is a frequent keynote speaker and advocate for professional safety, often leading webinars on identifying job scams—a critical skill for today’s job seekers. When she isn’t defending brands or scale-ups, you’ll find her diving in the sea or climbing mountains.