The Creator Economy: Founder Panel + Private Mixer
The Creator Economy: Media, Influence & Brand Building
Presented by Leave Normal Behind, Founder Social Club, and NachoNacho.
The creator economy has matured. What began as content has become companies, capital, and cultural influence.
We are bringing together creators and business leaders to explore how founders are building leverage in the creator economy.
The Programming - Moderated by Rob Fajardo
Panel I: Building Modern Leverage
A deep dive into scaling influence with Jack Dumoulin and Josh Smith, co founders of The School of Hard Knocks. With 21M followers and 200M+ monthly views, they’ll share how they turned one of the world’s largest entrepreneurship channels into a powerhouse brand
Panel II: Beyond the Persona: The ROI of Radical Authenticity
In an era of AI-generated everything, "Conscious Content" is the only asset that cannot be automated. This session explores why high-trust micro-communities consistently outperform mass reach and how investors value "trust equity."
Lucas Rizzotto- Award-winning futurist, TED speaker, and immersive tech pioneer with 100M+ views on his viral inventions
Taylor Burner- Founder & CEO of Agency 3-2, the marketing firm behind athlete and brand partnerships with Nike, Jordan Brand, and DraftKings, representing talent like Andraya Carter and Sydney Carter
Michael Smoak- Founder of HigherUp Wellness with 1M+ followers and 10M+ views on his high-performance mindset content featuring guests like Jesse Itzler
Who Should Attend:
Founders building venture-backed or revenue-generating companies
Creators building media platforms with real distribution
Active investors deploying capital into tech, media, or cultural ventures
Operators building at the intersection of brand, media, and enterprise value
Registration does not guarantee entry. Only approved guests will gain access into the room.
Due to increased security protocols across SXSW events in Austin, entry to this event now requires a Capital Factory House badge and valid ID at check-in. The badge helps cover enhanced security and operational costs to ensure a safe experience for all attendees. You may obtain your badge here.
Why you need it:
Building Access: Grants entry to the Capital Factory for the entire weekend.
Full Programming: Includes access to all Capital Factory sessions and events, including ours.
Disclaimer:
By registering for this event, you agree to release Founder Social Club, Leave Normal Behind, their organizers, and all co-hosts from any liability related to your participation.
You consent to being photographed or recorded during the event, with such media potentially used for promotional purposes.
By registering, you also agree to receive event updates, newsletters, and future invitations from Founder Social Club, Leave Normal Behind, and affiliated partners. In some cases, partners may follow up regarding relevant resources or opportunities. You may unsubscribe from these communications at any time.