How Reply's Team Books 130+ Meetings a Month
Most outbound advice is about writing better copy. That's not how we book 130+ meetings a month.
The real engine is boring and repeatable: get the right message to the right person at the right time, then scale what works.
In this session, I'll walk you through the actual system Reply's outbound team runs, with real examples from our own campaigns.
What you'll walk away with:
Who to write to (and who to skip): why “SaaS, 500-1,000 employees” isn't an ICP, how we split one market into personas that each get their own pitch, and why your disqualification list matters as much as your ICP.
When to reach out: the signals we actually use, why a new leader in their first 3 months is the wrong target, and how we turn LinkedIn post engagers into warm leads.
What to say: the openers that kill your email (you're probably using them), and how many sends it takes before we kill an experiment.
Your host: Olena Sokol, GTM & outbound expert at Reply. 6+ years in cold outreach and 200+ clients, as an SDR Team Lead and GTM Strategist at two top B2B agencies.
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💬 Come with questions. We're saving 10 minutes at the end for live Q&A.