How to articulate the impact of UX research so you can get buy-in

​When doing user research, it can be easy to dig so deep into analysis that we get stuck in the hole. It might be obvious for some people to recognize patterns. How do you translate those patterns into engaging, actionable insights that impact the business and the users??

​Join Kaitlin Inghilterra for a casual conversation (Q&A) to discuss strategies for synthesizing your research to distill actionable insights. Kaitlin will share her learnings for how to cut out the words that don’t matter and craft clear takeaways so the next steps are self-evident.

​Topics we'll cover

​✨  How to articulate the impact of research so you can get buy-in
✨  How do I get others on board with this research? 

​✨  How do I take the data we've collected through research and turn it into actionable research findings? 
✨  How do I integrate & prioritize what we've learned into product and design decisions? 
The session is recorded for the attendees to listen to it later.
 

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About the speaker

​Kaitlin Inghilterra is a Senior Product Researcher at Credit Karma. 

​She’s passionate about personal finance, having also worked at TurboTax and Mint to help power financial prosperity for customers. Kaitlin champions customer-driven innovation, believes in team-driven research insights and loves bringing clarity to ambiguity.