

Theo Zätterström: From founder-led sales to a scalable sales team
Theo Zätterström: From founder-led sales to a scalable sales team
How do you go from founder-led sales to a scalable sales team, without losing momentum or deals along the way?
It's one of the hardest transitions in a company's growth journey. As a founder you've closed every deal yourself. Now you need to build a team that does it just as well, without you in every conversation.
Theo has advised 100+ founders and sales leaders through exactly that shift, and has built sales systems at companies like Visma, Trapets, and Stratsys. He'll share what actually works — and what just sounds good.
Agenda:
17.15-17.30 Arrival
17.40-18.40 Education session
18.40-20.30 Drinks and mingle
📅 27 August 📍 Stockholm, TBA
Join us for an after work after the event.
Hope to see you there!