Join Us for an Exclusive Executive Dinner & Discussion
One Stack. Smarter Growth Across DACH
You're invited to an evening of great food, sharper thinking, and candid conversation with fellow B2C marketing leaders across the DACH region. Hosted by The Ortus Club in partnership with Klaviyo, this intimate executive dinner brings together a small group of senior marketers to share what's working, what's not, and where the German consumer market is heading next.
The Topic
One Stack. Smarter Growth Across DACH
German B2C marketers face a paradox heading into 2026: ambition is high, but fragmented tech stacks keep undermining it. With 88% of German consumers shopping across multiple touchpoints, a single broken experience alienates a quarter of your audience instantly.
The leaders are moving past basic AI content generation toward predictive analytics, targeting the 72% of "digital window shoppers" who browse weekly without buying. Winning in DACH now means unifying email, WhatsApp, and social commerce into one seamless view — not five disconnected ones.
So the central question is this: how do today's marketing leaders consolidate their stack, sharpen their data, and turn passive browsers into long-term customers?
Discussion questions:
How do brands fix the data gaps caused by disconnected stacks?
What converts high-frequency window shoppers into loyal buyers?
How will Agentic AI and WhatsApp reshape the German channel mix by 2027?
The Evening
6:30 PM — Arrival of guests and drinks reception
7:00 PM — Welcome and opening address by The Ortus Club
7:05 PM — Short introduction by Klaviyo
7:15 PM — Discussion initiated by the moderator and continued by the group
7:45 PM — Appetisers are served
8:15 PM — Discussion ends, mains are served
9:00 PM — Drinks and networking
Who Should Be in the Room
This evening is designed for senior B2C marketing leaders interested in unifying fragmented data stacks, leveraging predictive AI, and mastering cross-channel consistency to drive long-term loyalty in the German market.
Job titles may include Business Owner, Founder, CMO, Marketing Strategist, Marketing Manager, Head of Marketing, Growth Marketing Manager, and Head of E-commerce.
Confirmed Attendees Include
CMO at ABOUT YOU
VP Growth at Zalando SE
Head of Ecommerce at Westwing Group AG
Director of Digital Marketing at Flaconi GmbH
Chief Brand Officer at s.Oliver Group
…and more.
How to Join
Seats at this dinner are limited and allocated on request. To accept an invitation or request a place, simply reply to the invitation or reach out to The Ortus Club team. Once your seat is confirmed, you'll receive a calendar invite along with full venue details, dress code, and arrival information closer to the date.
The Host
Klaviyo is the unified marketing platform built for B2C brands, helping companies turn customer data into smarter, more personalised experiences across email, SMS, WhatsApp, and beyond. By bringing data, AI, and channels into one place, Klaviyo enables marketers to predict intent, deepen loyalty, and scale growth — without the cost of a fragmented stack.
The Organisers
The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.