How to Get Clients – Session 1: Start With Your Positioning
Getting clients isn’t only about being visible or doing more sales outreach. Before any of that, potential clients need to quickly understand what you do, who you help, and why they should choose you.
That’s where positioning comes in.
For the first edition of our new How to Get Clients workshop series, we’re joined by positioning strategist Kat Irwin for a practical 60-minute online session designed to help you look at your business through the lens of positioning – and understand how clearer positioning can support your client acquisition.
What to expect
Expert Input: What You Need to Know About Positioning
Learn the essentials of positioning and how it can help you attract the right clients.Co-Create: Positioning in Practice
Watch how positioning comes together in real time and see how the theory translates into a real business.Open Q&A: Bring Your Questions
Ask your own questions and get Kat’s perspective on your positioning challenges.Key Takeaways: Apply It to Your Business
Walk away with practical ideas to strengthen your positioning and communicate your value more clearly.
About Kat
Kat Irwin is a positioning strategist and founder of Kat Irwin Consulting. She helps solopreneurs clarify what makes them different and communicate their value more effectively – so they can become the obvious choice for the right clients.
After five years of running her own design business and working with founders, Kat saw the same challenge repeatedly: talented entrepreneurs who were great at what they did, but struggled to communicate why clients should choose them.
Today, she helps solopreneurs connect their experience, their clients’ needs and their place in the market to build clearer, stronger positioning.
Ready to Get Clearer?
Come with your business, your questions and your current positioning – and let’s make it clearer why the right clients should choose you.
How to Join
Request to join the session. The session link will be shared with confirmed participants before the event.
Please note: Tickets are non-refundable, but can be transferred to another person if you can’t make it.
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