Prime Perspective: The New Front Door to Sports

​ABOUT THE EVENT

​Join Amazon and the NBA at NBA Headquarters for Prime Perspective: The New Front Door to Sports: Redefining the Path to Fandom, an intimate evening exploring the forces reshaping sports fandom.

​Prime Perspective will bring together a curated group of senior women across sports, media, advertising, technology, leagues, agencies, and brands around one central question: How do we create the next generation of sports fans?

​The evening will feature a moderated conversation exploring how culture, creators, streaming, commerce, AI, and athlete storytelling are creating new pathways into fandom — and what those shifts mean for the future of sports.

​FEATURED SPEAKERS

​Sarah Iooss — Director, Global Agency & Global Twitch, Amazon Ads

​Samira Panah Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS

​Sara Zuckert — Senior Vice President, Head of NBA App

​Phil Cook — Chief Marketing Officer, WNBA

​Cosmina Schulman — Principal, Sports & RMG, Amazon | Moderator

​Following the conversation, guests will continue the evening over cocktails, curated food stations, dessert, and networking with women shaping what’s next across sports, media, and advertising.

​EVENT DETAILS

​Tuesday, September 22, 2026 | 5:30–7:30 PM ET

​NBA Corporate Headquarters

​645 Fifth Avenue, New York, NY 10022

​ADDITIONAL DETAILS

​Arrival: Please arrive by 5:30 PM for check-in and welcome cocktails. Due to the UN General Assembly, please allow additional travel time and use the 52nd Street entrance to NBA Headquarters. A government-issued photo ID is required for building security.

​Food + Beverage: Cocktails, wine, non-alcoholic beverages, curated food stations, and dessert will be served throughout the evening.

​Attire: Business casual / cocktail — we love a little flair!

​Guest Policy: This is an invite-only event. Invitations are non-transferable and advance registration is required.

​Photography: Photography will take place during the event.

​Accessibility + Dietary Needs: Please share any accessibility accommodations or dietary restrictions during registration.

​We look forward to welcoming you for an evening of conversation and connection with women shaping the future of sports, media, and culture.