Prime Perspective: The New Front Door to Sports
ABOUT THE EVENT
Join Amazon and the NBA at NBA Headquarters for Prime Perspective: The New Front Door to Sports: Redefining the Path to Fandom, an intimate evening exploring the forces reshaping sports fandom.
Prime Perspective will bring together a curated group of senior women across sports, media, advertising, technology, leagues, agencies, and brands around one central question: How do we create the next generation of sports fans?
The evening will feature a moderated conversation exploring how culture, creators, streaming, commerce, AI, and athlete storytelling are creating new pathways into fandom — and what those shifts mean for the future of sports.
FEATURED SPEAKERS
Sarah Iooss — Director, Global Agency & Global Twitch, Amazon Ads
Samira Panah Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS
Sara Zuckert — Senior Vice President, Head of NBA App
Phil Cook — Chief Marketing Officer, WNBA
Cosmina Schulman — Principal, Sports & RMG, Amazon | Moderator
Following the conversation, guests will continue the evening over cocktails, curated food stations, dessert, and networking with women shaping what’s next across sports, media, and advertising.
EVENT DETAILS
Tuesday, September 22, 2026 | 5:30–7:30 PM ET
NBA Corporate Headquarters
645 Fifth Avenue, New York, NY 10022
ADDITIONAL DETAILS
Arrival: Please arrive by 5:30 PM for check-in and welcome cocktails.
Food + Beverage: Cocktails, wine, non-alcoholic beverages, curated food stations, and dessert will be served throughout the evening.
Attire: Business casual / cocktail — we love a little flair!
Guest Policy: This is an invite-only event. Invitations are non-transferable and advance registration is required.
Photography: Photography will take place during the event.
Accessibility + Dietary Needs: Please share any accessibility accommodations or dietary restrictions during registration.
We look forward to welcoming you for an evening of conversation and connection with women shaping the future of sports, media, and culture.