The Insight Loop: Turning Data Into Product Decisions
Product analytics tools are everywhere, but having access to the numbers doesn't mean you understand what's happening.
This workshop is about closing that gap: separating perception from reality, defining and observing the user behavior (not just tracking events), and figuring out what's actually getting in your users' way. We'll unpack the traps that make teams feel data-driven without actually being it: analysis paralysis, correlation mistaken for causation, and dashboards nobody knows what to do with.
Then we'll put it into practice with a hands-on case study, taking messy data and turning it into a product decision you'd actually act on.
Duration & format: 2.5h, online
After this workshop, you will:
Define the behavior before you measure it — and know what your analytics can and can't tell you.
Tell perception from reality — spot when users are just opening your product versus really using it.
Catch the traps that fool good teams — analysis paralysis, correlation-as-causation, metrics theater.
Turn messy data into a decision — with a clear next step and a way to tell if it worked.
This workshop is ideal for:
Product managers and product owners who own metrics but want to trust them more than they currently do.
Founders and operators making product calls from data, often without an analyst to lean on.
Product designers and UX researchers who want to back their instincts about user behavior with evidence.
Analysts and growth folks early in their career who can pull the numbers but want sharper judgment about what they mean.
About the trainer
Ana Maria Ungureanu is co-founder of aria labs, building AI-powered demand forecasting and pricing tools for the entertainment industry, from event organizers to record labels. The goal is to replace gut-feel decisions with data, exactly the point of The Insight Loop workshop.
Ana is a product manager and builder who has shipped growth and personalization products at scale. Before Aria Labs, she led product for an AI-native content platform at Knotch, working with Google as a client, and ran personalization, search, and subscription initiatives at Adore Me Tech, the D2C lingerie brand acquired by Victoria's Secret.
She also runs Program Strategy and Growth at Innovation Labs Romania, where she looks at the startup community through a data lens and is building Innovation Labs Academy, an e-learning platform bringing together everything Innovation Labs has learned.
She started out with an engineering background and years of hands-on data work before moving into the magic world of product and start-ups.