The Collaborative: Maddy Sells Session

​Maddy Sells is a Social Media Producer and on-camera Talent at Enjoy Basketball, where she’s helping redefine the way sports are talked about and shared with the world. With a strong love for hoops and a creative eye for storytelling, Maddy has made a significant impact on digital sports media.

​Before joining Enjoy Basketball, Maddy played a key role in the rise of Overtime’s social media, growing their TikTok by over 10 million followers. Her ability to connect with audiences and athletes has led to interviews with some of the biggest names in the NBA, WNBA, and college basketball.

​She launched a viral interview series this past year spotlighting the wives and girlfriends of pro athletes - a fresh and humanizing perspective on sports culture that has racked up over 100 million views. Whether she’s behind the camera producing, on-screen interviewing, or creating fun and relatable basketball content of her own, Maddy brings an authentic, entertaining, and inclusive vibe to the world of basketball on social media.