​🔓 Crack the Account

​A Live Enterprise Account-Based Selling Workshop

​Breaking into enterprise accounts is getting harder.

​Buying committees are bigger. Buyers are harder to reach. Traditional prospecting channels are noisier. And having an account plan sitting in your CRM doesn't mean you're actually getting into the account.

​So what does it take to break in?

​Join us for a hands-on workshop where we'll deconstruct how teams approach enterprise accounts, then build a strategy together around a real account.

​We'll unpack what's changed in enterprise prospecting, look at how a sales team approaches a complex account, and then put the room to work.

​You'll help identify the right signals, map the buying committee, find warm paths, shape persona-specific messaging, and build coordinated plays across the account.

​🗓️ Agenda

​5:30 PM: Doors Open + Drinks 🍻
Meet other sales leaders, grab a drink, and settle in.

​6:15 PM: The Enterprise Prospecting Reset
What’s changed about breaking into enterprise accounts?

​6:30 PM: Unpack the Strategy
Deconstruct a real enterprise account strategy — from targeting and signals to messaging and execution.

​6:50 PM: Crack the Account: Live Workshop
Work in groups to build an account strategy around a real enterprise account.

​7:20 PM: Share + Debrief
Compare approaches and build the final account plan together.

​7:30 PM: Drinks + Networking 🍻