WGM #44

​We're pumped for WGM #44! Please RSVP if you can make it!

​Pranav Piyush, Co-Founder and CEO of Paramark, will walk us through his Paid Media Playbook for Health & Wellness Brands, including:

• ​Which channels to start with, which to layer in, and when you're ready to expand into upper-funnel media like CTV, podcasts, and out-of-home

• ​Why platform ROAS lies and what to use instead to separate channels that actually drive revenue from channels that just take credit for it

• ​How to run incrementality tests without a data science team

• ​Budget allocation that scales with you at every stage of growth

• ​How the best operators turn measurement into a flywheel where every dollar spent makes the next dollar smarter

​Who?
An invite only community of 200+ good people who are Founders, Growth and partnerships people at wellness brands like Headspace, Levels, Superpower, Eight Sleep, Tough Mudder, Othership, Immi Ramen and more.

What?

• ​Intentional Breakout Groups designed for impactful new connections

• ​Experts sharing about specific topics on growth

• ​Member "hot seats" where the group helps work through a growth question

​Why? 
Growing in health and wellness is hard, this is an industry where all boats rise and people get a ton of value from these calls:

"I made more meaningful connections in that 60 minutes than I have in any traditional "networking" event in the past."
- Ben P

"One meeting unlocked a year's worth of insights into a new growth channel for us"
- Steve P, Sukha

"It's rare to find a group so accomplished, interesting, and easy to talk to"
- Chris L, Fitbit

​This event is generously sponsored in part by Vi, who has changed the game for acquisition and retention for wellness businesses by actually leveraging AI and Hannah Cranston Media, a next-generation PR + communications agency for the companies shaping what's next.