Why we need a strong European identity - and how we can all shape it through narrative and products.
In an era of shifting global dynamics, cultivating a strong European identity and narrative stands as one of our greatest generational quests — and lies at the root of many of our challenges.
If we want to define and achieve ambitious goals in unity, strive for sovereignty, mobilize resources, and build momentum for the future of our continent, we need a shared European consciousness.
This workshop invites all of you to discuss the need for, and the definition of, the brand „Europe". We will share prototypes of how we aim to use sports, lifestyle products, and game elements to translate continental brand promises into a scalable model that promotes Europe. Let‘s co-create!
Key pillars of the session
• The Problem: Why a strong European identity is critical to overcoming our challenges, and why we must actively shape it.
• Being European—What does it mean? Discussing the cornerstones of European identity and gathering the participants‘ perspective.
• Productization & Distribution: Exploring how products and rituals can promote European values and brand promises to strengthen confidence and mobilize resources.
The European story of the 21st century has yet to be written. Let‘s not have others write it for us.