Fireside chat: Jeff Raider on building category-disrupting brands

​Join us for a conversation with Jeffrey Raider, Co-Founder of Warby Parker and Co-Founder and Co-CEO of Mammoth Brands, on what it really takes to build brands that scale from idea to category disruptor.

​Jeff has lived the full journey twice. First with Warby Parker, then by transforming Harry’s into the anchor of what’s now one of the largest CPG companies built in the past two decades. In this candid discussion, we’ll unpack the messy middle of scaling, when growth is exciting but operations feel stretched, and how preserving brand magic becomes essential to success.

​We’ll dive into the practical decisions that matter most: building systems that scale, creating cultures that thrive through change, and knowing when to maintain brand autonomy versus when to integrate. Jeff will share lessons from scaling direct-to-consumer brands into omnichannel leaders, mastering acquisitions that preserve identity, and how technology including AI is reshaping the modern brand playbook.

​Hosted by Parabola.

​​Questions? Reach out to Lindsay at [email protected].