Ryan Babenzien of Jolie on the ROI of Founder Content Creation

​Is posting content a good use of a founder's time?

​We'll talk about that with Ryan Babenzien, the co-founder and CEO of Jolie. Jolie is a beauty and wellness company specializing in filtered showerheads designed to enhance skin and hair health by removing impurities from water.

​Under his leadership, Jolie has experienced remarkable growth, achieving over $28 million in revenue in 2023, up from $4 million in 2022--and will hit $50mm in revenue, "faster than Liquid Death" according to the company.

​Prior to founding Jolie, Babenzien established the direct-to-consumer footwear brand Greats, which was acquired by Steve Madden in 2019.

​We're going to be talking to Ryan about his prolific and transparent public sharing about Jolie's path and results. While most founders feel like they don't have time for personal brand and social media, Ryan has made it part of his job as CEO. We'll talk about why, how he thinks about ROI, and the tactics around his content.