Marketing Club #5: AI-Driven Marketing Transformation - LeverUP Case Study

​Our Marketing Club turns 5! They grow so fast, don't they? 🥲

For our Marketing Club #5 we are joined by Josip Glasnović, Marketing Cloud Technical Lead at LeverUP & Goran Crnčić, Salesforce & Braze Consultant at LeverUP.

How is AI reshaping the marketing landscape, and what are the key developments in marketing automation today? How can companies ensure that AI supports their goals and values rather than undermining them, and what does it take to successfully implement AI in a traditional business setting, especially in companies where outdated practices and leadership resistance may stand in the way? 🤔

Josip & Goran will aim to answer these questions with their case study of BITĖ Group telecomm who partnered with LeverUP to implement an AI-driven product recommendation system in their customer communication channels. The outcome went beyond mere business success, sparking a cultural shift within the company that emphasized innovation and growth. 🚀

🗓️ November 12th 2024
🕢 6PM
📍 CroAI HQs (Zavrtnica 17)

See you next week! 🔜