BrainStation | Data Evenings VAN: Mapping the Customer Journey in a Privacy-First World

​Join Arul Bharathi, Senior Manager, Data Science - AI & ML at McAfee, for a conversation on how data can power personalization, without compromising privacy. From mapping the full customer journey to aligning product and marketing teams, Arul will explore how McAfee builds trust-first strategies that drive results at scale.

Turning Signals into Strategy: Mapping the Journey with Data

• ​Arul explores how McAfee collects and connects customer signals across acquisition, onboarding, retention, and churn to uncover insights and shape end-to-end product and marketing strategy.

​Balancing Personalization with Privacy

• ​In a world where trust is currency, McAfee’s teams prioritize relevance without overreach. Arul unpacks how the company delivers smart, respectful personalization, especially in a security-first context.

​Where Product Meets Marketing: Creating Shared Outcomes

• ​The most effective lifecycle strategies start with alignment. Learn how product and marketing at McAfee collaborate around shared data to drive performance, messaging clarity, and better user outcomes at scale.

​
💡 Please note: Tickets are $25
Luma may show this event as free, but registration and payment are handled through our BrainStation website.

​🎟️ Reserve your spot here: https://brainstation.io/events/leadership/data-evenings-van-20250624

​We’re excited to have you join us — thanks for signing up!