Women in Marketing and Communications - Can you build an authentic personal brand on LinkedIn?
About WMC
Women in Marketing & Communications (WMC) is a new community created to connect women working in marketing and communications in Copenhagen.
We want to create a space where women can meet, share experiences, learn from each other and build meaningful connections.
Through events, conversations and networking, we bring together women at different stages of their careers.
Our goal is to create an open, supportive and authentic community where everyone feels welcome.
Because we believe that when women connect, we create opportunities for each other.
Panel description
LinkedIn has become much more than a job-search platform. It's where personal brands are built, careers are shaped, and opportunities are created. But it's also a place that many professionals love to hate.
In the age of AI-generated content, can you still be authentic? Is building a personal brand becoming a necessity? And how do you create content that stands out without losing your voice?
Join us for an honest conversation about the good, the bad, and the future of LinkedIn.
Topics we'll cover
Is personal branding becoming mandatory?
Authenticity vs. performance
What should you actually post?
Creating content in the AI era
Dealing with imposter syndrome and posting anxiety
Building opportunities and relationships through LinkedIn
Does engagement really matter?
Practical tips for building your personal brand on LinkedIn
Agenda
16:30 – 17:00 | Arrival, Coffee & Networking
Guests arrive, grab a coffee or drink and start connecting with other women in marketing and communications.
17:00 – 17:10 | Welcome to WMC
Welcome from Maria del Mar, Founder of Women in Marketing & Communications
Why WMC was created
What WMC is about
What to expect from the evening and the community
17:10 – 18:15 | Panel Discussion
Can You Build an Authentic Personal Brand on LinkedIn?
A conversation about personal branding, authenticity and LinkedIn in the age of AI.
Meet the panel:
MC Silfer — Head of Community & Events, Zensai
Nathalie Bassanesi — Senior Marketing Manager
Simone Engbo Hansen — Content & Communication Lead, Airtame
Moderated by Maria del Mar Vazquez — Founder of Women in Marketing & Communications
Format:
5 min — Speaker introductions
45 min — Moderated discussion
15 min — Audience Q&A
18:15 – 19:30 | Drinks, Snacks & Community Networking
An informal opportunity to continue the conversation, connect with the speakers and meet other women working across marketing and communications.
19:30 – 20:00 | WMC Closing
🚨 Limited to 30 spots — don't miss your chance to join us!
P.S. By registering for this event, you agree to receive future newsletters and updates from us. Please note that we will be taking photos during the event. By submitting your registration, you grant us permission to use these photos on our website, social media channels, and for other marketing purposes.