Cold Calling in 2026: How to Build a System That Still Converts
Cold calling is no longer a standalone sales tactic. The best teams use it as part of a multichannel outbound system that combines email, LinkedIn, and phone outreach.
In this webinar, Val Kayne, Sales Development Manager at U Trust Insurance, will share how modern sales teams approach phone outreach in 2026, what separates successful calling programs from the rest, and how to build a system that consistently creates sales conversations.
What you'll learn:
Why most cold calling efforts fail
How AI and changing buyer behavior are reshaping phone outreach
Where human conversations still outperform automation
The building blocks of a modern cold calling system
Live Q&A
We'll also discuss the role of accurate phone data in modern outbound and how teams can use Snov.io's new Phone Enrichment feature to support cold calling and multichannel prospecting workflows.
📅 Thursday, June 18
📍 Live Online
Speakers
Val Kayne — Sales Development Manager @ U Trust Insurance
Kseniia Skobelska — Growth Marketing Strategist @ Snov.io