Digital Media Buying for the Win: Tools & Tactics for 2026 Campaigns
Join WKQ Media’s team for a no-fluff training session designed for campaign managers, communications teams, and digital leads.
We’ll walk through what’s working now in digital media buying including CTV, OTT, and programmatic and how campaigns are using targeting data to stretch budgets and reach key voters.
No pitches. Just actionable insights from a team that’s helped progressive candidates and causes navigate the noise.
You’ll learn:
What your digital ad dollars are really buying and where they’re going
How to reach persuadable voters with connected TV
Common campaign media buying traps and how to avoid them
How values-based targeting (supporting BIPOC- and women-owned publishers) actually improves performance
Who it’s for:
Campaign managers, digital directors, consultants, and comms staff working in the progressive space.