Co-building Soum: Not by the book.
Speaker
Bader Almubarak is a visionary technologist-entrepreneur and co-founder of Soum, a fast-growing Saudi recommerce marketplace. With a foundation in electrical engineering and strategy consulting (including experience at McKinsey & Company), Bader brings deep expertise in building digital platforms, marketplace economics, and growth in the Middle East.
In this session, Bader will take you through:
From idea to reality – building Soum: how the vision for Soum emerged, the early decisions, market dynamics in Saudi Arabia that enabled the opportunity.
Product strategy: how Soum’s product roadmap evolved, balancing speed and trust, moving beyond core electronics into new verticals.
Building the product team: how to scale a product-organization, hiring for mission, aligning teams around fast execution and quality.
Soum’s culture: the values, the behaviours, the ways of working that underpin Soum’s growth and how they sustained growth through hyper-scale.
Event Agenda
👋 7:00| Doors open
🎤 7:30 | Talk Starts!
🙋 8:00 | Q&A
🤝 8:20 | Networking