How to Write Case Studies That Drive Conversions w/ Joel Klettke
Case studies aren't the sexiest pieces of content...
But when they're done right, they're one of the most powerful tools in the marketing toolkit.
With the right approach, you can turn your customer success stories into powerful lead magnets that drive serious results.
And in this Live Workshop, Joel Klettke, Founder of Case Study Buddy and Business Casual Copywriting, is going to show us exactly how to write case studies that drive conversions.
Here's what he's going to cover:
Making the case for case studies: Why case studies are the single most powerful sales asset at every content marketer's disposal
Picking the right candidate: How to choose the right interview subjects and run an interview that gets you all the information you need
How to write a killer case study: The step-by-step process the Case Study Buddy team uses to write powerful case studies that get results
Driving conversions and building a brand: How to put your case study to work to drive serious results
About Joel
Joel Klettke is the Founder of Case Study Buddy, a specialized team who help mid-size and Enterprise B2B brands like HubSpot, Lever, and Docebo capture, share and cash in on customer success stories.
He is also a sought after conversion copywriter for SaaS and B2B, having served clients like WP Engine and Scott’s Cheap Flights.