Social Commerce Festival | Los Angeles
The Homecoming. Our biggest one yet.
October 17, 2026 · Los Angeles
Overview
One year ago, in Los Angeles, we started a movement.
What began as a single day on the 3rd Street Promenade — 90 brands, 1,000+ creators, and a wild bet that commerce could feel like a music festival — became the world's first creator-led, commerce-powered cultural tour. Miami. London. Nashville. Thousands of creators. Hundreds of partnerships signed face-to-face. Real GMV moved in real time.
Now the tour comes home.
Social Commerce Fest Los Angeles is our one-year anniversary and the biggest event we've ever built — a full-scale takeover where creator culture, live entertainment, and the future of shopping collide in one unforgettable day. This is where the internet's favorite creators, the brands scaling fastest on social, and the operators building the next generation of commerce all end up in the same room.
Think less conference. Think more Coachella — for the creator economy.
Live stages. Brand activations you'll want to film. Sampling in every direction. Star creators, viral live-streamers, founders, agencies, and platform insiders — shoulder to shoulder. Deals made on the floor. Content made everywhere.
LA, we started here. Let's show the world how we finish.
What Goes Down
SCFest LA isn't a schedule of sessions — it's an experience built to move.
Live music & performances — two stages, surprise artists your FYP can't get enough of
90+ brand activations & pods — immersive, shoppable, made for content
Sampling everywhere — walk in empty-handed, walk out with product ready to convert
Founder & creator panels — the conversations happening before the market catches on
Content moments & social activations — photo ops, sets, and viral-ready backdrops throughout the venue
High-impact networking — the room where partnerships get made in person
4 Content Houses — apply-only creator + brand collab spaces (details below)
Special guests & moments to be announced
The energy of a festival. The outcomes of a business summit. None of the boredom of either.
For Creators — This Is Your Moment
In 2026, TikTok Shop and social platforms are projected to drive tens of billions in creator-led commerce, and brands aren't guessing anymore — they're investing directly in the creators who can move product, build narrative, and sell authentically. IRL relationships have become the fastest path to long-term deals.
That's exactly what SCFest is built for.
At our events, creators have:
Secured brand partnerships face-to-face
Left with hundreds of samples ready to convert into content and commission
Landed the kind of relationships that turn one campaign into a full-time creator business
This isn't panels and pitches. It's access — to brands, to deals, to the next level of your creator career. If you're creating content, driving sales, or ready to be where brands are actively looking to partner — consider this your invite.
All platforms welcome. SCFest LA is expanding beyond TikTok — Instagram, Amazon, eBay, and Facebook/Meta creators, this year is built for you too. (See the UGC Creator Ticket below.)
For Brands — Where Product Meets the People Who Move It
Every brand scaling on social has the same bottleneck: finding the right creators and building real relationships with them at speed. SCFest LA solves that in a single day.
Bring your brand into the room with:
1,000+ high-intent creators actively seeking product to sell and stories to tell
Face-to-face access that turns cold outreach into signed partnerships
Sampling at scale — get product into creators' hands and onto their feeds immediately
Brand activations & pods engineered for shoppable, viral content
A Content House sponsorship (apply below) — own a creator collab space and the content that pours out of it
This is where affiliate ecosystems, live selling, and creator partnerships get built in person — and where the brands paying attention today become the household names of tomorrow.
Brands: to activate, sponsor a Content House, or bring a booth — reach out to our team.
The 4 Content Houses (Apply Only)
Four fully-activated creator houses. Four brand worlds. Endless content.
Each Content House pairs a sponsoring brand with a hand-selected roster of creators for a day of co-creation, sampling, and content built to go viral — the highest-touch, highest-output experience at SCFest.
Content Houses cannot be purchased through Luma. They're curated on both sides:
Brands apply to sponsor a house and own a dedicated creator collaboration space.
Creators apply to be accepted into a house — this is invite-based and selective, not a ticket.
If you want in — as a brand or a creator — apply / reach out to our team. Spots are limited and filled by selection.
One Day. A Constellation of Experiences.
SCFest LA is more than the main event. Around the Festival, we're building a full weekend of moments — some open, some invite-only.
Star Creators VIP Mixer — Invite Only
An intimate, invite-only gathering for our top creators and the brands and operators who want to meet them. Not for sale — this room is curated. (Separate date.)
The Launch Party
The official kickoff. Music, energy, and the first taste of everything to come. (Separate date.)
The Main Festival — October 17
The big one. All stages, all brands, all creators, all day. This is the anniversary. This is home.
The After Party
When the Festival lights dim, the night takes over. Music, culture, and connection into the late hours. (Separate date.)
…and more to be announced.
Some experiences are invite-only or by application and are not available for purchase through Luma. Follow along and reach out to be considered.
Who's In the Room
Top creators & viral live-streamers
Brand founders & product innovators
Ecommerce & TikTok Shop operators
Talent & marketing agencies
Platform insiders & investors
Fulfillment & affiliate partners
Creators across TikTok, Instagram, Amazon, eBay & Meta
Whether you're here to collaborate, sign deals, grow your network, or simply be in the room where the future is happening — this is the place.
Secure Your Spot
One year ago we started something in Los Angeles. On October 17, we come home to celebrate it — bigger, louder, and more connected than ever.
Spots are limited. Brands are already reaching out. Creators are already applying.
Don't watch the movement from your FYP. Be in the room.
See you at SCFest LA.