How to Build an Event Strategy That Fills Your Pipeline

​Reilyn Garton brings a decade of experience leading hungry SDR teams through the volatile landscape of in-person events. At major industry conferences like RSA, Black Hat, and Falcon, Reilyn’s team pioneered a shift away from traditional, low-conversion lead scanning toward live, ad-hoc booking directly at the booth using Chili Piper. This shift has yielded massive results, such as booking 72 meetings at Falcon and 63 meetings at RSA 2026, maintaining an impressive ~70% show rate.

​This masterclass will focus on the tactical execution of an optimized booth strategy, detailing how to staff events, mitigate downstream friction with Account Executives (AEs), structure compensation, and master the art of "shameless" prospect engagement on the floor.