How to Spot SDR Underperformance Before It Becomes Critical

​Frontline leaders often notice underperformance only when a rep completely misses their target at the end of a tracking period. This session focuses on proactive, data-driven coaching.

​Drawing on Matthew's experience running SDR teams and leveraging dialer/analytics platforms like Nooks, this masterclass breaks down how to read subtle shifts in individual daily and weekly metrics (such as connect rates, conversation rates, and prospect-to-demo rates). Leaders will learn how to diagnose underlying behavioral variables, address them constructively with the rep, and map out immediate action items to correct course before micro-trends turn into macro-failures.