

Next in Line: From IC to First-Line Leader
Three women who went from SDR or AE to running a team tell you what the promotion actually took. Not the LinkedIn version.
About this event:
You’ve been thinking about leadership. Maybe someone said, “You’d be good at this.” Maybe you watched your manager and thought, “I could do that better.” Maybe you just know you’re ready and nobody has told you how to get there.
This session is for female SDRs and AEs who want the first leadership seat and are tired of advice that sounds like a highlight reel.
Three women who’ve made the jump sit down with moderator Nirvanna Lildharrie and get specific. What made them go for it, what nearly stopped them, what positioning worked versus what they were told would, and the part of the first 90 days nobody warned them about.
Then they turn it around: what do they look for now, when they’re the ones promoting SDRs into leadership?
What we’ll cover:
The moment each of them decided to go for it, and what almost got in the way
How they positioned themselves for the promotion. The real version.
The first 90 days as a manager: the hardest part nobody mentions
What they look for now when they promote SDRs into leadership
The one thing each would tell her IC self
Format: 45 minutes. Fireside conversation: 30 minutes of story and 15 minutes of open Q&A. Bring the question you’ve been too polite to ask your own manager.
Speakers:
Alexis Ward, Sales Development Manager, Motive
Ashley Boone, Principal, Global SDR Enablement, UKG
Nicole Osborne, Senior Sales Development Manager, Maze
Moderator: Nirvanna Lildharrie, Sales Manager, Celonis
Who this is for: SDRs, BDRs and AEs who want to lead a team in the next 12 to 18 months.