How to Build a Strategic Capacity Plan and Calculate True SDR ROI

​This session is designed for SDR leaders looking to build data-backed credibility and level up their career progression into Director, VP, or Head of roles. Frontline management often focuses heavily on daily rep activity, but scaling an organization requires an operator-level understanding of strategic metrics.

​Drawing directly from a practical guide Blake contributed to the SDR Leaders network's "State of the SDR World" report with David, this masterclass demystifies how to organize an SDR organization around predictable data. Blake will break down how to map out a team infrastructure from both top-down and bottom-up lenses, reconcile the inevitable gaps between executive goals and rep capacity, and accurately calculate the dollar ROI generated by every SDR hire.