How to Teach Your SDRs to Write Cold Emails That Actually Get Replies

​Matt Putnam specializes in training founders, sales leaders, and SDRs on outbound execution.

​A recurring issue in outbound sales is that many leaders ask their reps to execute email tactics that aren't best practice, or coach them using outdated "how I used to do it" methods that don't translate effectively for others.

​This session gets tactical on cold emailing, shifting focus away from high-level leadership theory back to core prospecting skills. Rather than technical setup or deliverability (which SDRs shouldn't be managing), Matt will break down how leaders can train reps to develop genuine ICP obsession, craft compelling copy, and write emails prospects actually want to read.