

How to make every visitor feel like your website was made for them
Your typical website today shows the same page to everyone. Someone who just found you gets the same headline, the same pitch, and the same call to action as someone who's been reading your emails for a year.
On this live session, Brennan Dunn (Founder, RightMessage) and Ana Milivojevic (Growth, Senja) will show you how to change that. You'll learn to recognise who's on your site and show them the version of it that speaks to them.
What we'll cover:
Why one-size-fits-all websites leak conversions, and what personalisation looks like on a real site
How to segment your visitors by who they are, what they want and where they are in their journey
Changing your message for each segment, including headlines, offers and calls to action that match the person reading them
Showing the right proof to the right person. A founder wants to hear from other founders who worked with you. A creator wants to see what other creators had to say.
Live Q&A where you bring your site and your questions
📅 Wednesday, October 7 · 11am ET 4pm UK 5pm CET