Before the build - PSL x YoungTech
Customer Discovery Workshop: The Right Way to Build
Learn how to validate ideas, uncover real customer needs, and avoid common founder mistakes.
Presented by Pioneer Square Labs x YoungTech
Building a startup isn’t just about code or vision—it’s about solving real problems for real people. That means talking to customers early and often. The problem? Most founders get customer discovery wrong.
This workshop is designed for tech builders and early-stage founders who want to:
Validate startup ideas
Learn to find and talk to early customers
Turn customer feedback into actionable product decisions
Together, we’ll break down the right way to do customer discovery—practical, tactical, and startup-tested.
What You’ll Learn
How to frame the right discovery questions (and avoid leading ones)
Where to find and how to approach your first 10–50 customers
How to separate signal from noise in early feedback
Turning insights into real product direction
Mistakes founders make (and how to avoid them)
Who Should Attend
👩💻 Early-stage founders testing their first idea
🛠️ Young builders validating side projects
🚀 Anyone curious about building with customer insight at the core
No experience needed—just bring your idea (or even just curiosity).
Agenda
Mini-Talks: Quick sparks from PSL builders & founders
Interactive Breakouts: Practice discovery interviews with peers in a workshop format
Networking Hour: Connect with fellow builders over food and drinks
Why Join
Learn from PSL experts who’ve launched dozens of startups
Connect with other builders in the community
Walk away with a practical playbook