The Long Game: Winning Public Sector Business Without Losing Your Mind

​Winning government business takes more than responding to tenders. The organisations that consistently succeed are those that invest in relationships, stay engaged throughout long buying cycles, and build disciplined sales processes that create predictable growth over time.

​Join Ayo Adegboye, Chief Executive Officer at Arravo, and Chinomso Odocha, Head of Public Sector Business (South) at Remita, for a practical fireside conversation on what it really takes to build and scale a successful public sector sales function.

​Drawing from years of experience leading commercial teams and winning government business, they'll discuss how to:

• ​Navigate long and unpredictable buying cycles

• ​Build and maintain a healthy public sector sales pipeline

• ​Prioritise the right opportunities and avoid wasted effort

• ​Keep momentum when deals take months—or even years—to close

• ​Create sustainable, repeatable growth in government markets

​Whether you're just entering the public sector or looking to improve your team's performance, you'll leave with practical insights you can apply immediately.

​Who should attend?

• ​Founders and business owners

• ​Business development professionals

• ​Account managers

• ​Enterprise and B2G sales teams

• ​Commercial and revenue leaders pursuing government opportunities